24. September 2023

Sony & Astar Launch Joint Web3 Incubation Program: Play, Earn, Build, Connect

  • Sony Network Communications and Astar Network have launched a joint Web3 Incubation Program.
  • The program will nurture Web3 projects focused on the utility of NFTs and DAOs.
  • Startale Labs, a Singapore-based company, is organizing the incubation program with Sony Network Communications and Astar Foundation providing resources and expertise.

Sony Network Communications & Astar Network Launch Joint Web3 Incubation Program

Sony Network Communications, an operating company of the Sony Group, has co-hosted a Web3 Incubation Program with Astar Network. The two companies have combined their resources to nurture projects related to Non-Fungible Tokens (NFTs) and Decentralized Autonomous Organizations (DAOs).

Program Details

The program will run from mid-March to mid-June. Applications are now open, starting February 17th. Sony Network Communications and Astar Foundation will review all applications and decide 10 to 15 cohorts for the program. Startale Labs will organize it with assistance from both organizations.

Startale Labs’ Role

Startale Labs is a Singapore-based company founded by Astar’s CEO Sota Watanabe which develops dApps as well as infrastructure for multi-chain protocols. It also acts as a bridge between large enterprises and Astar. During this incubation program, Startale will provide business strategy advice along with technical support to participating teams using its experience in development, consulting and research & development businesses.

Aim Of The Program

Sony Network Communication is exploring how blockchain technology can help address several problems in their industry. This collaboration between the two companies helps them quickly find relevant solutions leveraging Web3 technology. Sota Watanabe said: “We hope to share our knowledge and resources with participants selected for this program so that we can create new use cases and projects.“


This partnership between Sony Network Communications and Astar is intended to support new organizations working in the telecommunications sector who are leveraging blockchain technology for various purposes such as creating NFTs or DAOs. The application period for this incubation program started on February 17th2023and it will run until mid June 2023.